Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run.
Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer.
We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.
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Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run.
Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer.
We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.
S1E02 5 Ways To Nail Your Ideal Customer Profile (Plus 2 Profile Mistakes To Avoid)
Marketplace Growth by Accoil
20 minutes 51 seconds
2 years ago
S1E02 5 Ways To Nail Your Ideal Customer Profile (Plus 2 Profile Mistakes To Avoid)
In which we talk about how to define your ideal customer profile, what an ideal "current" customer is, and the mistakes we've made when writing our own ideal customer profiles and buyer personas (so you can avoid them today).
Marketplace Growth by Accoil
Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run.
Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer.
We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.
