How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.
Article available at:
Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy
Sources and further reading:
What Crawl Budget Means for Googlebot, Google Search Central
Spam policies for Google web search, Google Search Central
Duplicate content: Causes and solutions, Joost de Valk, Yoast
How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter
How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy
How to turn your marketplace into a community, Cristóbal Gracia, Marketplace Academy
Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast
SEO experts to follow:
Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy.
The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.
Learn more about building a marketplace at www.sharetribe.com/academy/.
Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!