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Marketing^AI
Enoch H. Kang
114 episodes
1 week ago
AI breaks down top marketing research papers into clear, quick insights.
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Marketing
Business
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All content for Marketing^AI is the property of Enoch H. Kang and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI breaks down top marketing research papers into clear, quick insights.
Show more...
Marketing
Business
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STEER-ME: Assessing the Microeconomic Reasoning of Large Language Models
Marketing^AI
14 minutes 56 seconds
1 month ago
STEER-ME: Assessing the Microeconomic Reasoning of Large Language Models

The document introduces STEER-ME, a new benchmark designed to assess the microeconomic reasoning abilities of Large Language Models (LLMs), specifically focusing on non-strategic settings like supply and demand analysis. To address the limitations of existing benchmarks, the researchers taxonomize microeconomic reasoning into 58 distinct elements, covering areas like consumption decisions, production decisions, and market equilibrium. The benchmark utilizes a novel, automated data generation protocol called auto-STEER to create a large, varied set of multiple-choice questions, mitigating the risk of LLMs overfitting to evaluation data. A case study involving 27 LLMs demonstrated significant performance variation, highlighting that even sophisticated models often rely on shortcuts or produce "near-miss" solutions when faced with complex computational or conceptual tasks.

Marketing^AI
AI breaks down top marketing research papers into clear, quick insights.