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Marketing^AI
Enoch H. Kang
114 episodes
1 week ago
AI breaks down top marketing research papers into clear, quick insights.
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Marketing
Business
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All content for Marketing^AI is the property of Enoch H. Kang and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI breaks down top marketing research papers into clear, quick insights.
Show more...
Marketing
Business
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On the Structural Basis of Conditional Ignorability
Marketing^AI
19 minutes 3 seconds
2 months ago
On the Structural Basis of Conditional Ignorability

This paper examines the challenges of conditional ignorability, a key assumption in causal inference used to identify causal effects from observational data. It argues that assessing this assumption is more complex than often perceived, as it implicitly requires evaluating numerous structural configurations within covariate sets. To address this, the authors propose a new framework using Cluster Causal Diagrams (CG(3)), which abstracts the internal structure of covariates into three blocks: treatment (X), outcome (Y), and adjustment covariates (Z). This approach introduces structural ignorability, a concept evaluated using a modified back-door criterion on CG(3) diagrams, offering a more transparent and practical method for assessing causal assumptions. The paper highlights that while conditional ignorability cannot be reliably assessed at this level of abstraction, structural ignorability provides a principled middle ground between the traditional potential outcomes (PO) framework and comprehensive structural causal models (SCMs).

Marketing^AI
AI breaks down top marketing research papers into clear, quick insights.