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Marketing^AI
Enoch H. Kang
114 episodes
1 day ago
AI breaks down top marketing research papers into clear, quick insights.
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Marketing
Business
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All content for Marketing^AI is the property of Enoch H. Kang and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI breaks down top marketing research papers into clear, quick insights.
Show more...
Marketing
Business
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Human Expertise in Algorithmic Prediction
Marketing^AI
12 minutes 30 seconds
3 months ago
Human Expertise in Algorithmic Prediction

This research introduces a framework for integrating human expertise into algorithmic predictions, specifically focusing on instances where algorithms deem inputs "indistinguishable." The authors propose a method for selectively incorporating human judgment in these cases, demonstrating its proven ability to enhance the performance of any feasible algorithmic predictor. Empirical studies, including X-ray classification and visual prediction tasks, reveal that even when algorithms generally outperform humans, human input significantly improves predictions on specific, identifiable instances, which can constitute a substantial portion of the data. Furthermore, the paper explores how this framework can lead to algorithms that are robust to varying levels of user compliance, providing near-optimal predictions even when users selectively defer to the algorithm. Ultimately, the work advocates for human-AI collaboration to mitigate algorithmic monoculture by leveraging diverse human perspectives in prediction tasks.

Marketing^AI
AI breaks down top marketing research papers into clear, quick insights.