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Marketing^AI
Enoch H. Kang
114 episodes
3 days ago
AI breaks down top marketing research papers into clear, quick insights.
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Marketing
Business
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All content for Marketing^AI is the property of Enoch H. Kang and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI breaks down top marketing research papers into clear, quick insights.
Show more...
Marketing
Business
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AI Era Marketing Education: A Strategic Blueprint
Marketing^AI
22 minutes 32 seconds
3 months ago
AI Era Marketing Education: A Strategic Blueprint

We analyze the urgent need for a radical overhaul in marketing education due to the rise of Artificial Intelligence (AI) and Large Language Models (LLMs)**. It argues that traditional MBA programs are facing a **"crisis of relevance," highlighted by student dissatisfaction at institutions like Stanford GSB**, because their curricula fail to address the AI-driven transformation of the marketing industry. The report **details how AI is reshaping every aspect of marketing**, from hyper-personalization to content creation, and **outlines the new "AI-augmented marketer" profile**—a strategic orchestrator requiring skills beyond mere technical proficiency. Finally, it **proposes a comprehensive three-pillar framework for curriculum redesign**, emphasizing a redefined core, advanced specializations, and applied pedagogy to cultivate leaders capable of strategically leveraging AI.

Marketing^AI
AI breaks down top marketing research papers into clear, quick insights.