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Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
Austin Kapur of Plum & Parcel
50 episodes
9 months ago
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place. +++ Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles. +++ Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission. +++ *Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!* +++ As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve. +++ Inside this podcast you will find: • Basic, integrated marketing and PR tips that break through the darkness • Thoughtful plans to help you launch and sustain your purpose-filled thing • And, encouragement in helping you live by your values, in and outside your workplace +++ So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in. +++ Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel. +++ Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
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All content for Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes! is the property of Austin Kapur of Plum & Parcel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place. +++ Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles. +++ Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission. +++ *Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!* +++ As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve. +++ Inside this podcast you will find: • Basic, integrated marketing and PR tips that break through the darkness • Thoughtful plans to help you launch and sustain your purpose-filled thing • And, encouragement in helping you live by your values, in and outside your workplace +++ So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in. +++ Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel. +++ Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
Show more...
Marketing
Religion & Spirituality,
Business,
Christianity,
Entrepreneurship
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38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing
Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
30 minutes 48 seconds
1 year ago
38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing
Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖   Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌   Polly's planners landed in the hands of the most perfect “celebs”. And, their online promotion of the planners rocked her business for the good! 💰   But, like most businesses, her marketing and PR strategy had to evolve.    Over the years, Polly has not only leveraged influencers, social media marketing, podcast tours, a robust email list, SMS and so much more… 📱   But, she has nailed the art of urgency and incentives that catapult her perfect customer to buy her planners again and again and again. 🛒    Polly is an incredible example of applying an integrated marketing and PR approach.   I'm so excited for you to learn more about her, the multiple businesses she runs and her evolving marketing mix on the Marketing Your Purpose podcast today.   If you're ready to propel a dream or simply advance your marketing strategy… come take a listen. 🎧   Hear about the investment she made in P&P, “the best money [she] ever spent" in her business. 💵    +++   LINKS: Join Polly’s workshop : www.horacioprinting.com/workshop Visit Print School: www.horacioprinting.com/printschool Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel  Connect with Austin on LinkedIn: austinkapur
Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place. +++ Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles. +++ Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission. +++ *Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!* +++ As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve. +++ Inside this podcast you will find: • Basic, integrated marketing and PR tips that break through the darkness • Thoughtful plans to help you launch and sustain your purpose-filled thing • And, encouragement in helping you live by your values, in and outside your workplace +++ So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in. +++ Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel. +++ Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!