Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
Austin Kapur of Plum & Parcel
50 episodes
9 months ago
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place.
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Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles.
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Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission.
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*Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!*
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As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve.
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Inside this podcast you will find:
• Basic, integrated marketing and PR tips that break through the darkness
• Thoughtful plans to help you launch and sustain your purpose-filled thing
• And, encouragement in helping you live by your values, in and outside your workplace
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So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in.
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Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel.
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Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
All content for Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes! is the property of Austin Kapur of Plum & Parcel and is served directly from their servers
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Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place.
+++
Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles.
+++
Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission.
+++
*Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!*
+++
As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve.
+++
Inside this podcast you will find:
• Basic, integrated marketing and PR tips that break through the darkness
• Thoughtful plans to help you launch and sustain your purpose-filled thing
• And, encouragement in helping you live by your values, in and outside your workplace
+++
So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in.
+++
Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel.
+++
Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
37 | "I'm not a writer" | 5 Ways You Can Outsource Writing Editorial Pieces and PR Pitches
Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
13 minutes 48 seconds
1 year ago
37 | "I'm not a writer" | 5 Ways You Can Outsource Writing Editorial Pieces and PR Pitches
Hi friend! Ever considered outsourcing your PR? 💵
I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing?
I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪
But, as a small business owner myself, I am fully aware bandwidth and time WILL get in between you and your biggest awareness and sales goals.
And, I don't want you to get stuck there. 🚫
In today's content-driven world, the ability to craft compelling editorial pieces and pitches is essential for businesses and individuals alike.
If you find yourself lacking the time, skill, or inclination to write and pitch yourself and your brand for further exposure, fear not. 🫣
There are numerous ways to outsource your pitching and writing needs efficiently and effectively.
Now, is the BEST time to learn why outsourcing isn't so bad (hello business expense) as we sit squarely in tax season. 🧾
In today's episode of the Marketing Your Purpose podcast, we'll explore five strategies to help you find the perfect writer for all your PR needs, plus all the benefits of outsourcing.
Because remember, we weren’t created to do life alone… 👭
Investing in others experienced in the work you've been itching to start is an absolute no brainer! 🧠
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Ready to take a chance on PR with a little bit of coaching and accountability?
We have 5 spots available for our PR Support Bundle this month, and I want one of those spots to go to you.
The PR Support Bundle is a mix of all of our favorite offers. This is what you get when you sign up today:
Two 60-minute strategy calls with me, Austin Kapur
One 3-6 month PR action plan with proposed goals and PR strategies
A bio refresh and creation of your thought leadership platform
A list of suggested, targeted influencer, podcast or media contacts, and the directions & guidelines for how to reach them
4 personalized influencer, podcast or media pitches drafted & prepped
2 editorial pieces drafted & queued for submission
+ BONUS! If you pay for this service in full this month, you'll get the Purposeful Marketing & PR Playbook, my online course for FREE!
This is a POWERHOUSE offer and I can't wait to implement it with you.
If this sounds up your alley, it's time you booked your first service with P&P. Contact us today!
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LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur
Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place.
+++
Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles.
+++
Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission.
+++
*Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!*
+++
As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve.
+++
Inside this podcast you will find:
• Basic, integrated marketing and PR tips that break through the darkness
• Thoughtful plans to help you launch and sustain your purpose-filled thing
• And, encouragement in helping you live by your values, in and outside your workplace
+++
So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in.
+++
Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel.
+++
Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
