Which social platform should I use for my attraction? The Social Media Starter Kit.

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Marketing Your Attraction

Seasonal Entertainment Source Magazine

64 episodes

1 week ago

The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.

All content for Marketing Your Attraction is the property of Seasonal Entertainment Source Magazine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Which social platform should I use for my attraction? The Social Media Starter Kit.

Marketing Your Attraction

30 minutes

7 years ago

Which social platform should I use for my attraction? The Social Media Starter Kit.

There is no easy answer to which platform you should choose, but here’s a guide to follow!

NEWS/Quick-Takes:
Instagram TV is pulling us ever closer to a future full of tall videos
https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos
“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.”
https://www.nytimes.com/2018/06/21/style/instagram-igtv.html

Tours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events)
https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/

Main Topic:
Social Media Starter Kit
There is no easy answer.

Here are a few things to try:
Register your name at least on everything to keep it (yelp, facebook, and Google my business).
Maintain consistency on platforms (keywords, logo, name spelled the same, etc).
Family targets: Facebook/IG
Younger: Snapchat/IG
Twitter: Reporters and professionals
LinkedIn: B2B / Business Development

Understand why you are using the platform.
Answer these questions:
What are we trying to get from the platform?
Awareness
Engagement
Authority
Leads
Sales
Business Development
Traditional Media
Customer Service
Who specifically are we trying to engage?

Why do people use social media?
To stay in touch with friends
To stay up to date with current events
To fill u spare time
To find Entertaining Content
General Networking
Because of Social Groups
To Share Photos or Videos
To Research/ Find Products to Buy

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com