Episode 29 - The Advantages & Threats of Experiential Marketing Experiences

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/5b/8f/fb/5b8ffb62-8772-5e76-b7e1-c91bfefb21ac/mza_16813615058014852807.jpg/600x600bb.jpg

Marketing Your Attraction

Seasonal Entertainment Source Magazine

64 episodes

1 week ago

The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.

All content for Marketing Your Attraction is the property of Seasonal Entertainment Source Magazine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Episode 29 - The Advantages & Threats of Experiential Marketing Experiences

Marketing Your Attraction

50 minutes

6 years ago

Episode 29 - The Advantages & Threats of Experiential Marketing Experiences

Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign.

A quick overview of the different ones that we have experienced:
The Twilight Zone Pop-Up at The Grove
Smallfoot
IT Experience
Ready Player One
Guinness Brewery Tour
Knott’s Scary Farm example of “#ScarySelfie” with C-K agency
Razer Tour - College campus and video game events. Use claw machine to encourage guests to share email and post on social media.
Razer uses Future Publishing Events - www.futureplc.com/services/events/

Could be a secondary source of income for an attraction to create experiential marketing experiences for companies. There are entire agencies that create events.
Game of Thrones/Westworld Activations - www.giantspoon.com/

Use of Marketing
Decide your goal: Sales, in-person awareness, online exposure
Costs/Location - Demographic, malls, festivals, community centers such as the beach
It must be high quality, represent clearly your experience (think of it as a free trial), and include a CTA
How do you prove the value?