Digital vs. Traditional Marketing for big and small attractions

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Marketing Your Attraction

Seasonal Entertainment Source Magazine

64 episodes

1 week ago

The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.

All content for Marketing Your Attraction is the property of Seasonal Entertainment Source Magazine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Digital vs. Traditional Marketing for big and small attractions

Marketing Your Attraction

35 minutes

7 years ago

Digital vs. Traditional Marketing for big and small attractions

NEWS/Quick-Takes:
Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html

Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727

TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/

Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324b

Six Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639

Main Topic:
Digital vs. Traditional Marketing for big and small attractions

Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.
As always, you must understand your market.
Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”
Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.
Marketing is only useful if it can maintain a market.

The Marketing Funnel
Top: Cold leads go in
Bottom: Conversion
Digital marketing is at the bottom and Traditional is at the top.
You begin with general awareness and work them down.

Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com