Adding Value to Your Attraction (AKA Rethinking Upcharges)

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Marketing Your Attraction

Seasonal Entertainment Source Magazine

64 episodes

6 days ago

The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.

All content for Marketing Your Attraction is the property of Seasonal Entertainment Source Magazine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Adding Value to Your Attraction (AKA Rethinking Upcharges)

Marketing Your Attraction

37 minutes

7 years ago

Adding Value to Your Attraction (AKA Rethinking Upcharges)

NEWS/Quick-Takes:
Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday

Theme Park Announcements:
Canada’s Wonderland
Six Flags Magic Mountain
Carowinds
Scary Farm

Skullcandy creates live concert series as part of content marketing push
“Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a commercial entity, and of course we want to sell headphones, but we want the music to be pure,” Klodnicki said. Of course, Skullcandy can — and does — retarget attendees and viewers with more commercial advertisements after the fact. Skullcandy spends the majority of its marketing budget on digital ads. Unlike Apple and Bose, it doesn’t buy TV or print ads.”
https://digiday.com/marketing/skullcandy-creates-live-concert-series-part-content-marketing-push/

Secrets of the Wicker Man at Alton Towers revealed
“Filmed over several months, the documentary follows the team as they complete construction of Wicker Man, a family thrill-ride with a huge sculpture at its heart that appears to burst into flames as the ride rushes through it. As the resort was preparing to open the attraction to the public, senior members of the Alton Towers team revealed to the documentary how important the success of the £16 million ride is, as they strive to rebuild trust with visitors following the incident on The Smiler in 2015 which saw two young women, Leah Washington and Vicky Balch, lose a leg.”
https://www.derbytelegraph.co.uk/burton/alton-towers-channel-4-wicker-1882935

Main Topic:
Upcharging

How can you charge your guests more and make them feel like they are getting a much better value than guests spending less? How can you create that value?

Airbnb Story: What does an 10 star experience look like?
https://mastersofscale.com/brian-chesky-handcrafted/

Wrap-Up:

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