Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster
Marketing x Analytics
31 minutes
1 week ago
Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free at www.searchmaster.app
On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketing intelligence consulting. Joshua discusses consolidating various marketing data sources into a data warehouse, automating reporting with tools like Google Analytics, BigQuery, and Looker Data Studio, and ensuring accurate tracking. He also covers metrics that businesses should focus on, potential pitfalls in marketing data and attribution, and the benefits of both internal and external data management resources. He concludes by offering a deep dive audit for interested listeners.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
