Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
All content for Marketing x Analytics is the property of Alexander Sofronas and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster
Marketing x Analytics
30 minutes 54 seconds
3 months ago
Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster
In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
