Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Navigating Political Divides using Marketing Analytics, with Chris Peterson
Marketing x Analytics
30 minutes 47 seconds
5 months ago
Navigating Political Divides using Marketing Analytics, with Chris Peterson
Alex Sofronas hosts Chris Peterson, author of ’Red and Blue Customers,’ on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book’s focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
