Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster
Marketing x Analytics
30 minutes
2 months ago
Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews George Swetlitz about his diverse career and current work with RightResponse AI. George explains how RightResponse AI handles review sentiment analysis and personalized responses at scale, improving business reputations and customer conversions. He also discusses the AI-driven processes behind the product, the importance of genuine review engagement, and future developments such as AI Integration for social media and personalized review requests.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
