Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe
Marketing x Analytics
36 minutes 5 seconds
5 months ago
Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe
In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
