Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
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Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster
Marketing x Analytics
44 minutes
2 weeks ago
Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster
This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free at www.searchmaster.app!
On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mark Donnigan, a virtual CMO specializing in video streaming technology marketing. Mark discusses his unique approach to marketing, combining sales experience with deep industry knowledge to understand customers and craft targeted messages. They explore the importance of qualitative data, long-term vs. short-term campaigns, and the evolving role of generative search engine optimization. Mark emphasizes the necessity of aligning marketing efforts with actual customer needs and behavior to achieve impactful results.
Marketing x Analytics
Marketing x Analytics brings together research on the latest techniques in marketing and analytics, interviews with industry leaders, and advice for those looking to begin their analytics career.
