In this episode of Marketing Without Rules, Lewis Vandervalk reconnects with Marc Mawhinney, a lifelong entrepreneur who has been helping coaches get more clients since 2014 and hosts the Natural Born Coaches Podcast with over 900 episodes.
Marc reveals his remarkable consistency strategy of sending daily emails for over 8 years without missing a single day, explaining why most entrepreneurs fail at email marketing by putting all their effort into one weekly email that gets lost in busy inboxes. He breaks down his systematic approach to content creation, including batching emails three weeks in advance and repurposing content across multiple platforms to cut through the noise of the online space.
The conversation covers Marc's evolution from real estate to coaching, his innovative flat-fee joint venture model that has generated consistent revenue streams, and his philosophy on handling criticism and building resilience in business. Marc shares his three critical questions every entrepreneur must answer for guaranteed success: who do you help, how do you help them, and where do you find them. He also discusses the retirement of his 92-month Secret Coach Club newsletter, creative business ideas from golf ball diving to pizza box innovations, and his approach to building authentic relationships rather than high-pressure sales tactics.
Throughout the episode, Marc emphasizes the compound effect of small daily actions over sporadic bursts of effort, providing practical frameworks for sustainable business growth that service business owners can apply to build lasting customer relationships.
Timestamps:
00:00 Introduction to Marketing Without Rules
02:33 Marc's journey from real estate to coaching since 2014
06:47 The power of daily email consistency (8+ years without missing a day)
09:28 Why repetition works: The Guy Kawasaki Facebook experiment
11:11 Navigating social media algorithms and engagement challenges
12:05 The three questions for guaranteed business success
16:45 Secret Coach Club: 92 months of newsletter publishing
19:53 Flat-fee joint venture model and partnership strategies
22:58 Community building: The Coaching Jungle VIP program
24:40 Creative business ideas and thinking outside the box
30:15 Golf ball diving business and insurance strategies
34:16 The Alter Ego Effect and performance psychology
39:49 Final advice on authenticity and avoiding online BS
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