In this episode of Marketing Without Rules, Lewis Vandervalk walks through the complete playbook for rapidly scaling a junk removal business, using his own success story with Integrity Junk Removal as the foundation. 

Starting from zero in May 2021, Lewis and his partner Ryan grew their Fredericton, New Brunswick-based business to $15,000 per month within just four months, serving a population of only 80,000 people. Lewis breaks down his proven strategies across website optimization, Google Business Profile mastery, community engagement through Facebook groups, and his signature "FEAST method" for leveraging local restaurant partnerships in giveaway campaigns. 

The episode covers advanced SEO tactics including backlink building through local directories, charity partnerships, and discount programs, while emphasizing the critical importance of customer retention through systematic follow-up campaigns. Lewis demonstrates live examples of Reddit marketing, local directory submissions, and provides actionable scripts for cold outreach to restaurants and media outlets. 

This comprehensive guide provides everything needed for both beginners and established junk removal operators looking to dominate their local markets through organic growth strategies.

00:00 Welcome and introduction

01:55 The Integrity Junk Removal success story overview

04:47 Lewis's background in construction and digital marketing

17:01 Website fundamentals and Google Search Console walkthrough

37:46 Facebook profile optimization for business growth

44:24 Community group engagement and posting strategies

52:02 The FEAST method: Restaurant partnership giveaways

01:03:24 Backlink building strategies and local directories

01:06:28 Live Reddit marketing demonstration

01:22:16 Charity partnerships and community sponsorships

01:27:19 PR strategies and podcast guesting opportunities

01:31:08 Customer retention and follow-up systems

Visit BlueCrocus.ca if you have marketing questions you need help with!