In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Zac Garside, President of Prolific Brand Design. They dive deep into the hunter mindset, creative marketing strategies and the biggest mistakes contractors make when trying to stand out.

Zac shares actionable insights on boosting email deliverability, crafting captivating campaigns that actually get replies, and building long-term relationships with your list. They also discuss how CSRs can make or break your marketing ROI and introduce the concept of emblematic touchpoints… the small, memorable “WOW” moments that define your brand.

This episode goes beyond tactics, challenging business owners to stop copying “best practices” and start creating marketing that’s personal, bold, and unforgettable.

00:00 Introduction and Guest Overview

02:58 The Importance of CSRs in Home Services

05:45 Creating a Wow Experience

13:45 Effective Email Marketing Strategies

18:16 The Pitfalls of Cold Emailing

33:50 The Flexibility of Email Marketing

34:49 Optimal Email Frequency

35:09 The Importance of Consistency and Quality

39:57 Emblematic Touchpoints in Marketing

49:54 The Value of Personal Touch in Business

52:18 The Role of AI in Marketing

01:04:10 Final Thoughts and Takeaways

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