In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Adam Sand, roofing entrepreneur and founder of Roofing Business Partner to unpack what it really takes to build a service business that grows without depending on you.

Adam shares his journey from being an operator in a roofing company to founding the Roofing Business Partner, a consulting firm focused on helping roofing companies streamline operations and implement CRM systems. They dive into how he balances business and family life, why data-driven decisions matter and how to create SEO content that actually converts.

You’ll also hear about the future of business systems including AI, smart contracts, and Adam’s plan to consolidate roofing companies through a special purpose vehicle (SPV) to boost valuations and long-term equity.

If you're serious about systemizing and scaling your service business, this episode delivers the blueprint.

00:00 Introduction and Initial Thoughts

00:42 Welcome to Marketing Without Rules

01:07 Meet Adam Sand: Entrepreneur and Consultant

02:33 The Importance of Data and Parenting Insights

06:15 Balancing Business and Family Life

09:00 Work-Life Balance: Myth or Reality?

11:12 Rapid Fire Questions and Business Insights

17:31 Webinar Strategy and Execution

23:34 Setting Deadlines and Empowering Teams

23:53 The Evolution of SEO and AI's Impact

26:10 AI in Home Services: A Personal Experience

27:23 Interactive Tools and AI Integration

29:18 Future of AI and Home Services

38:45 Consolidation in the Roofing Market

46:44 Content Creation Strategies

50:13 Final Thoughts and Future Plans

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