MWR #29 - How to Make Bookkeeping a Growth Tool for Your Home Service Business with Dan Platta

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Marketing Without Rules

Lewis Vandervalk

45 episodes

1 week ago

Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point. From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!

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All content for Marketing Without Rules is the property of Lewis Vandervalk and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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MWR #29 - How to Make Bookkeeping a Growth Tool for Your Home Service Business with Dan Platta

Marketing Without Rules

45 minutes 34 seconds

5 months ago

MWR #29 - How to Make Bookkeeping a Growth Tool for Your Home Service Business with Dan Platta

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk engages in an enlightening conversation with Dan Platta, a blue collar dude who actually makes bookkeeping exciting. The discussion kicks off with Dan sharing his recent experience of being hacked on Facebook and the chaos that ensued. (don’t click sketchy links in messenger, people)

Dan explains the critical importance of bookkeeping for businesses, emphasizing that good financial data helps companies make better decisions and ultimately more money. The duo explores how Dan accidentally ventured into the bookkeeping business after an extensive career in the corporate world and running/acquiring multiple home service businesses.

They discuss the value of having industry-specific bookkeeping services over regional ones and highlight the essential metrics that businesses should focus on, particularly client attrition.

Dan shares practical insights into the nuances of bookkeeping, common mistakes business owners make, and the importance of communications and regular check-ins with clients. He also offers valuable advice on setting prices and managing business finances effectively. Dan's passion for outdoor activities such as hunting and fishing adds a personal touch to this dynamic discussion, making it a must-listen for entrepreneurs aiming to streamline their financial operations.

00:00 Introduction and Facebook Hack Story

00:12 The Importance of Bookkeeping

00:58 Marketing Without Rules: Show Introduction

01:27 Meet Daniel: The Bookkeeping Expert

04:17 The Role of Bookkeeping in Business

08:44 Daniel's Journey into Bookkeeping

11:26 Building and Managing Service Businesses

20:34 Lessons Learned and Future Plans

24:03 Understanding Acquisition Costs and ROI

25:33 The Importance of Client Attrition

26:42 Effective Communication Strategies

27:49 Setting Expectations with Clients

38:32 The Value of Industry-Specific Bookkeeping

40:18 Common Bookkeeping Mistakes to Avoid

43:34 Final Thoughts and Contact Information

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