Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
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Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]
Marketing with Vani
43 minutes
3 years ago
Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]
Don't we all want to create iconic brands even as we launch a new brand? But when the brand is new, when one has just started out, there's limited money, and one is using digital only for communication, then what should one do to have all the makings of an iconic brand? Vani and Karan Amin discuss what it takes to build an iconic brand in the early stages using digital media.
👉 Listen to the podcast to learn about:-
01: 41 - Know the elevator pitch
07 : 24 - Select the right mediums
09:33 - Identify your hero product
23:12 - Define the consumer persona
📄 Click here to read the transcript [https://docs.google.com/document/d/1xGKnOGELxf81ciY_UZ2STOEEYZ5CRmM2/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.
Marketing with Vani
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
