Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
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Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]
Marketing with Vani
23 minutes
3 years ago
Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]
Data data everywhere, but not an iota of insight! You've gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love.
👉 Listen to the podcast to learn about:-
01:40 - Different kinds of data.
06:30 - How to use data intelligently?
14:00 - First-party data is your best bet for success.
17:00 - Simple practical ways to use data to drive growth.
📄 Click here to read the transcript [https://docs.google.com/document/d/1xGKnOGELxf81ciY_UZ2STOEEYZ5CRmM2/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.
Marketing with Vani
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
