Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!
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Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!
Year-End Fundraising Email Study Results - How Many Emails to Send
Marketing with Purpose
38 minutes 1 second
11 months ago
Year-End Fundraising Email Study Results - How Many Emails to Send
If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone!
We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but mighty organizations succeed, and 71 nonprofit survey participants — we’ve got some real data to guide you.
In our latest episode (and blog post), we dive into the findings of Jaime’s study on the 2023 year-end email strategies of 71 nonprofits running online campaigns to understand:
How frequently successful nonprofits emailed their supporters.
The sweet spot for sending emails (without overloading your supporters).
Surprising stats on email volume vs. meeting fundraising goals.
With this survey Jaime hopes to take at least SOME of the guesswork out of your year-end email strategy.
Read the fully formatted blog post to accompany this episode at: [link to episode on MayeCreate.com]
Marketing with Purpose
Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!
