All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear. Unfortunately, there’s no universal yardstick for “authenticity.” It’s different for everyone. There is, however, a practical starting point to geo locating your version - defining your core values. To explain just how this is done, Monica invited core values expert Andrea Johnson to join her on this episode of the Marketing with Purpose podcast. She makes it sound simple (and you know I love that!). Here’s a quick rundown of the awesome stuff you’ll learn: How to pinpoint your core values to enhance your marketing and make your brand pop! Discover how being authentic builds trust with your audience—because nobody wants to feel like they’re talking to a robot, right? Get practical tips to align your values with your business decisions, so you’re not just winging it! Get the episode highlights and full transcript at: [mayecreate.com] Featured Resource: Marketing on a Shoestring