
In this episode, host Kerry, a Facebook marketing expert and seven-figure business owner, shares key tips on optimizing ad strategies. She highlights why avoiding logos on images can improve campaign performance and explains the pitfalls of Facebook-recommended formats like carousel ads. With over 14 years of experience, Kerry stresses the importance of split testing to find what works. Tune in for actionable insights to elevate your Facebook ads and drive business success!
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timestamps
00:00:00 - Introduction
00:00:32 - Facebook Ad Types
00:01:14 - Campaigns That Don't Work
00:01:56 - E-commerce Campaigns
00:03:32 - Carousel Ads in Detail
00:06:00 - Collections Ads
00:06:51 - Video Ads
00:07:24 - Instant Experience Ads
00:08:07 - Boring Ads
00:09:00 - Research and Target Audience
00:10:05 - Research Tools and Techniques
00:11:40 - Foreplay Tool
00:13:30 - Text on Images
00:14:12 - Logo on Images
00:14:54 - Budget Management
00:16:00 - User Experience