In this episode, Kerry Fitzgibbon discusses the purpose of Facebook ad campaigns and how to navigate the complexities of Facebook Ads Manager. She highlights the importance of using the right campaigns based on where potential customers are in the buying or awareness cycle. Kerry advises against boosting posts and emphasizes the effectiveness of directing traffic to Messenger or a landing page. Tune in to learn which campaigns to use for optimal results and which ones to avoid, even if Facebook suggests otherwise.

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Timestamps

00:00:00 - Introduction

00:00:44 - Understanding Facebook Ad Campaigns

00:01:38 - Brand Awareness Campaigns

00:02:21 - Video View Campaigns

00:03:14 - Engagement Campaigns

00:05:00 - The Pitfalls of Boosting Posts

00:06:09 - Optimizing for Engagement

00:07:09 - Video View for Engagement

00:08:02 - Cost Comparison of Advertising Platforms

00:09:51 - Messenger Campaigns for List Building

00:18:18 - Importance of Follow-Up

00:28:02 - Summary of Effective Campaigns