Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing, video storytelling
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Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing, video storytelling
157. Next Era Influencer Marketing: Co-Create With Moms – Monica Banks
Marketing With Empathy®
27 minutes
2 months ago
157. Next Era Influencer Marketing: Co-Create With Moms – Monica Banks
EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid posts), how to find the right mom creators, and the first steps to building your own mom ambassador community.
SHOWNOTES BLOG: https://www.podpage.com/marketing-with-empathy/blog/monica-banks-mom-influencer-marketing-communities-episode-157/
NEED TO FIX YOUR MESSAGING FAST? SARAH HAS A STORYBRAND WORKSHOP FOR THAT: https://www.kindredspeak.com/storybrand
SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382
WATCH ON YOUTUBE: https://youtu.be/IafHZm9rFcs
FREE QUIZ: Confused About Where to Start? Let's Fix That.
Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert.
https://www.tryinteract.com/share/quiz/687925666cfb770015362513
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Marketing With Empathy®
Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network.
Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing, video storytelling
