In this episode of The Marketing Front Lines, we speak with Alvin Kim, Director of Marketing at TriplePoint Capital. As the first marketing hire at a 20-year-old venture debt fund, Alvin shares his experience building a marketing function from scratch in an industry where capital is commoditized and differentiation is essential. From transforming a firm that once operated like a ”speakeasy” to creating strategic frameworks for partner relationships, Alvin provides a rare inside look at marketing within venture capital and how his storytelling background shaped his approach to connecting with founders. Topics Discussed: - Building marketing from zero to one at an established venture debt fund - Transitioning from PR and storytelling to financial marketing - Creating differentiation in the commoditized venture capital space - Balancing digital marketing with high-touch relationship building - Leveraging portfolio company relationships as authentic marketing assets - Developing effective messaging frameworks in competitive markets - The evolving VC landscape where funds are investing at increasingly earlier stages // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co // Don’t Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM