In this episode of Marketing Ventures, we speak with Becca Chambers, CMO of Scale Venture Partners. Becca made the leap from cybersecurity marketing to venture capital, bringing an outsider’s perspective to an industry that often recycles the same playbooks. Three months into her role, she’s leading a complete brand refresh while building a marketing team from scratch. Her mission: shake up venture marketing by bringing B2B tech tactics into a world where all firms sound exactly the same. With 71,000 LinkedIn followers and 80 million content views, Becca practices what she preaches about building authentic personal brands in an era where executives can no longer hide behind corporate messaging. Topics Discussed: - Transitioning from corporate marketing to venture capital marketing - Managing multiple stakeholders without traditional revenue goals - Building content engines that balance entertainment with thought leadership - Creating authentic personal brands for executives and investors - Navigating the shift from traditional to new media in venture - Developing individual investor brands within a firm structure // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co // Don’t Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM