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Le média de la recherche et l'enseignement en management
What is <strong>Deep Electronic Word of Mouth</strong> (eWOM) ?
Marketing, Vente et Communication
3 minutes 16 seconds
1 year ago
What is <strong>Deep Electronic Word of Mouth</strong> (eWOM) ?
“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
Marketing, Vente et Communication
Le média de la recherche et l'enseignement en management
