Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy

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Marketing Vanguard

Adweek

343 episodes

3 days ago

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

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All content for Marketing Vanguard is the property of Adweek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy

Marketing Vanguard

20 minutes 39 seconds

4 months ago

Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy

What if you could transform your marketing leadership journey through purpose and passion?

In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.

What You'll Learn:

How to break down B2B vs B2C silos through emotional connection
The Three P's Framework for making career decisions with purpose
Why AI skills requirements have exploded 640% since 2022 in marketing
How to transform from a house of brands to a branded house strategy
The power of technology to improve human existence globally
Why "main intern energy" keeps you curious and growing

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