Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing

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Marketing Vanguard

Adweek

343 episodes

1 week ago

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing

Marketing Vanguard

19 minutes 58 seconds

3 months ago

Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to success

What You'll Learn:

Why "if you're not innovating, you die" defines the beverage category and how to balance core brands with new ventures
The secret behind PepsiCo's legendary talent cultivation system that has produced CMOs across the industry
How to think about AI as a capability-building tool rather than outsourcing technology
The "core and more" strategy for growing established brands while pursuing new opportunities
Why every challenge should be viewed as an opportunity and every opportunity as a challenge

Hosted on Acast. See acast.com/privacy for more information.