ADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers

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Marketing Vanguard

Adweek

343 episodes

3 days ago

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

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All content for Marketing Vanguard is the property of Adweek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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ADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers

Marketing Vanguard

15 minutes 25 seconds

2 months ago

ADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them.

What You'll Learn:

Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEK
The uncomfortable truth about brand purpose and why the data doesn't support the hype
Why running great creative for 2-3 years drives better results than constant campaign changes
The "pornography of change" and why AI won't transform marketing as quickly as predicted
Why killing brands is more productive than creating them (Mark's killed 200+ in his career)

Hosted on Acast. See acast.com/privacy for more information.