The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
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The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
Is caring about customers always the answer? | Jono Alderson
Marketing Unf*cked
36 minutes
2 years ago
Is caring about customers always the answer? | Jono Alderson
One simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few willing to invest in delivering quality online experiences for their customers, what’s to be done?
Marketing Unf*cked
The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
