The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
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The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
Analytics is more than a box to be checked | Jill Quick
Marketing Unf*cked
49 minutes
2 years ago
Analytics is more than a box to be checked | Jill Quick
Technology isn’t as smart as people think it is. Assuming our tools are clever enough to figure out what we want to know without additional input is a rookie mistake many businesses make. Unfortunately, this leads marketers to make decisions based on (unintentionally) confabulated reports — potentially tanking their conversion rate. With Universal Analytics set to stop processing new data in 2023, teams that aren’t educated in marketing analytics will struggle to benefit from the more convoluted GA4. But is that a bad thing? And what can analytics consultants do to better support businesses that don’t understand their reports (or read them)?
Marketing Unf*cked
The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.
