Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
All content for Marketing To Mums is the property of Katrina McCarter and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
What’s in a name? Well that is exactly what I’m talking about in today’s episode. I’m catching up with Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been naming break out brands for the past decade. In this episode we delve into just how important naming your brand in your success. Louise shares the key criteria of a great brand name and some of common mistakes made when it comes to naming a brand. Louise then shares her process she implements in naming a brand and highlights when you need to be considering renaming your brand. This is a great episode which shines a light on the importance of crafting the perfect brand name.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep40-with-louise-karch-why-your-brand-name-matters/
Marketing To Mums
Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
