Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
All content for Marketing To Mums is the property of Katrina McCarter and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
There is a significant shift taking place in the business world right now: women are using technology to solve real pain points they have experienced for years and that up until now have been largely ignored by brands. Known as ‘femtech’, it involves using technology to create innovative new products and services which focus on women’s health.
Femtech will impact women of all ages, across generations. Frost & Sullivan predict this market will grow to US$50 billion by 2025. As women’s purchasing power increase, femtech will provide growing opportunities for brands and investors over the next decade and beyond. In this episode, global femtech spokesperson and advocate, MarijaButkovic joins me to discuss the growing opportunities within the femtech industry and shares with us how brands and business owners can get involved.
For the show notes head to: https://marketingtomums.com.au/podcast/ep33-with-marija-butkovic-the-rise-of-femtech
Marketing To Mums
Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
