In this episode of Marketing Tips, host Ryan Atkinson sits down with Gregory Kennedy, a B2B marketing expert with over 20 years of experience scaling startups and leading global teams at InMobi, AdRoll, and Sorgin. Now serving as the VP of Marketing at Alembic Technology, Gregory helps Fortune 500 CMOs measure marketing’s real impact. He’s also the creator of Brand Zen, a go-to newsletter on marketing and tech, and the author of the new ebook Content is Fire.

What You’ll Learn:

• The secret to creating great content that actually drives results
• Why video is essential for B2B marketing success
• How to effectively repurpose content across multiple platforms
• The power of email marketing and why owning your audience is crucial
• Gregory’s framework for identifying and segmenting your ideal customers
• Social media strategies for startups and why founders must post consistently
• Key lessons from Content is Fire and how to master marketing paradoxes

Time stamps:00:00 Introduction to Gregory Kennedy00:42 Gregory's Early Career and Internet Revolution02:47 Transition to San Francisco and Digital Advertising04:14 The Importance of Great Content in Marketing06:01 Effective Content Strategies and Channels08:44 The Power of Newsletters and Email Marketing11:50 Building an Email Strategy from Scratch14:15 Branding and Newsletter Best Practices15:59 Driving Results in B2B Marketing16:47 Sustaining and Growing Success in Marketing16:58 Turnarounds and New Management Strategies17:28 Understanding Your Target Audience18:48 Segmenting Your Market with AI20:00 Effective B2B Marketing Strategies22:29 Marketing on a Limited Budget23:25 The Importance of Social Media for Startups25:49 Insights from Marketing Leaders28:38 Biggest Lessons for Today's Marketers

📢 Gregory’s Must-Read Ebook:
Download Content is Fire for free: WeAreBrandZen.com

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