In this episode of MarketingTips, Ryan sits down with Matt Wurst, CMO of Genuine, to explore the power of community building in 2025. From his iconic role in the Oreo 'Dunk in the Dark' campaign to leading AI-driven platforms, Matt shares invaluable insights on balancing brand and performance marketing, leveraging PR, and why building community is the future of marketing.
Key Takeaways:
How to balance brand and performance marketing
The PR strategy behind Oreo's 'Dunk in the Dark'
The future of AI in marketing and the rise of AI agents
Building communities for long-term brand success
Tips for effective B2B influencer marketing on a budget
Timestamps:
[00:00] Introduction to Matt Wurst and his marketing background
[02:00] Balancing brand and performance marketing: Outcomes over objectives
[04:30] Building customer loyalty post-sale: The power of connections
[06:45] How AI is transforming marketing and the rise of AI agents
[10:00] The real story behind Oreo's 'Dunk in the Dark' tweet and PR playbook
[13:00] How PR and influencer marketing intersect in modern campaigns
[15:00] Leveraging influencer marketing on a small budget
[19:00] The value of personal brands vs. company brands on LinkedIn
[20:00] Community building playbook: Content, conversations, and control
[22:30] The shift from social platforms to owned communities
[24:00] Video content’s role in community building and brand growth
[27:00] Matt’s top tip for marketers in 2025: Lead with positivity and creativity