11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

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Marketing Tips

15 episodes

6 days ago

Marketing Tips is the go-to podcast for actionable advice, insider secrets, and proven strategies from the brightest minds in marketing. Each episode dives deep into the latest trends, tools, and techniques that drive results, featuring candid conversations with industry leaders who have mastered the art and science of marketing. Whether you're a seasoned pro or just starting out, this podcast will inspire fresh ideas and equip you with practical tips to elevate your campaigns, grow your audience, and achieve your business goals. Tune in to stay ahead of the curve and transform your marketing.

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Marketing

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11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

Marketing Tips

22 minutes 12 seconds

8 months ago

11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

This episode features Lindsey McFadden, the Chief Marketing Officer (CMO) of Stretch Zone, a rapidly expanding stretch studio franchise that grew from one location to 380 nationwide without any closures. Lindsey shares her extensive experience in multi-unit marketing and franchising, detailing the innovative strategies and grassroots marketing techniques that facilitated Stretch Zone's impressive growth. She discusses the importance of not being a 'box checker', segmenting marketing lists effectively, and balancing local-level marketing with a unified national brand strategy. Additionally, Lindsey highlights the value of community partnerships, personalized content creation, and a strong support system for franchisees. Key topics include the power of grassroots marketing, practical tips for maintaining engagement post-launch, and leveraging video content to build brand awareness.

Time stamps:00:00 The Rise of Stretch Zone

00:19 Meet Lindsey McFadden: From Ad Agencies to CMO

01:38 Key Marketing Lessons and Strategies04:01 Balancing National and Local Marketing

06:07 Franchise Growth and Support

12:30 Targeting and Segmenting Audiences

17:15 Empowering Local Content Creation

18:31 Sustaining Long-Term Engagement

20:52 Grassroots Marketing Tips

21:38 Conclusion and Final Thoughts