The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma
Marketing Technology Podcast by Marketing Guys
26 minutes 3 seconds
1 year ago
Go on a MarTech Diet: Optimizing Marketing Operations with Frans Riemersma
In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation.
Frans shares his Big Five components of best-in-class Martech stacks:
CMS
CRM
Marketing Automation
Customer Data Platforms
E-commerce
Key Discussion Points:
1. Optimization of Marketing Technology Stack
Best Practices for Selecting and Integrating Tools
Maximizing Current Technology
Emerging Technologies to Watch
2. Data Management and Analytics
Effective Data Collection and Management
Improving Data Accuracy and Utility
Common Pitfalls in Data Management
3. Process Automation and Efficiency
Key Areas for Automation
Balancing Automation and Personalization
Measuring Automation Success
Join us as Frans Riemersma shares his wealth of knowledge and practical advice on optimizing marketing operations, making this a must-listen episode for B2B marketers looking to enhance their strategies and performance.
Listen now on your favorite podcast platform and don't forget to subscribe for more expert insights on marketing technology!
For more information and to connect with Frans Riemersma, visit his LinkedIn profile or check out his latest projects and insights on marketing operations.
Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
