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Marketing Talks
Catherine and Tom
258 episodes
1 day ago
A woman and man discuss an interesting marketing topic in Japan.
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Marketing
Business
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All content for Marketing Talks is the property of Catherine and Tom and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A woman and man discuss an interesting marketing topic in Japan.
Show more...
Marketing
Business
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A-Z Supermarket's Critical Core Strategy
Marketing Talks
5 minutes 48 seconds
1 week ago
A-Z Supermarket's Critical Core Strategy

This provides an extensive analysis of the "Critical Core Strategy" employed by the large Japanese supermarket chain, A-Z, located primarily in Kagoshima Prefecture.

This strategy intentionally rejects modern retail conventions, such as pursuing efficiency and short-term profit maximization, by focusing instead on becoming an indispensable local "infrastructure" that meets every conceivable community need. Key elements of this counter-intuitive approach include maintaining an astounding 400,000 items in stock and implementing a decentralized management structure that grants department heads significant autonomy, effectively eliminating a central purchasing division and numerical targets for profit.

It argues that this seemingly "irrational" critical core creates a sustainable, unique competitive advantage that competitors, which prioritize efficiency, cannot replicate or choose to avoid. The success of A-Z is attributed to a coherent strategic narrative where all its "non-standard" actions align to fulfill its primary goal of absolute community service.

Marketing Talks
A woman and man discuss an interesting marketing topic in Japan.