In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.   Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.   Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.   Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!   00:34 Introduction to LinkedIn with Sarah   01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching   03:10 The Power of LinkedIn During Lockdown   04:30 Building a Business on LinkedIn   07:42 Content Strategies for LinkedIn   09:24 Engagement and Connection on LinkedIn   13:22 The Importance of Personal Storytelling   14:29 Tips for Effective LinkedIn Posts   17:19 The Role of Video Content on LinkedIn   21:14 Overcoming the Fear of Posting on Social Media   21:59 Building a Consistent Posting Habit   23:16 Balancing Personal Storytelling and Sales   23:57 Optimising Your LinkedIn Profile for Business   24:26 Creating a Content Strategy for LinkedIn   25:57 Engaging with Your Audience and Building Trust   27:34 The Importance of Consistency and Patience   29:04 Effective Networking and Connection Strategies   30:36 Setting Realistic Goals for LinkedIn Growth   34:23 Leveraging DMs for Business Growth   39:25 Summary of LinkedIn Coaching Services   41:37 Conclusion and Contact Information   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer   Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator   Join the community for more weekly support here: https://www.helendickmancoaching.com/community