In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.   This is a recording from the live Coffee and Coaching session in June.    The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.   Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth.   The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content.     00:34 June Coffee and Coaching Session Introduction   01:22 Understanding Your Discomfort with Self-Promotion   03:14 Strategies for Authentic Marketing   08:17 Breakout Room Activity: Sharing Your Why Story   14:25 Mindset Shifts for Effective Selling   18:47 Identifying Your Ideal Client   19:03 Breakout Room Discussion   20:25 Post-Discussion Insights   21:56 Practical Frameworks for Content Creation   27:40 Overcoming Awkwardness in Business   31:57 Final Thoughts and Takeaways   Links:    Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Contact Helen: https://www.helendickmancoaching.com/contact   Work with Helen: https://www.helendickmancoaching.com/work-with-me