In this episode of the Marketing Systems for Success podcast, host Helen interviews Kika Mitchell, a professional photographer specialising in personal branding and various forms of portrait photography.   They explore Kika's journey from a TV director to a successful photographer, emphasising the importance of professional images in today's market.   The discussion covers practical advice for preparing for a branding photoshoot, selecting the right location and outfits, and the significance of consistent personal branding.   Kika also shares her top marketing strategies, including the power of networking and aligning with like-minded individuals, and offers valuable tips for small business owners on converting leads.    00:34 Meet Kika Mitchell: A Journey in Photography   01:35 The Evolution of Personal Branding   06:25 Networking and Building Client Relationships   10:03 The Importance of Quick Responses   16:14 Preparing for a Personal Branding Photoshoot   24:28 Client Booking and Professional Responsibility   26:35 Personal Experiences with Photo Shoot Attire   28:54 Consistency in Brand Image   32:51 The Importance of Pre-Branding Work   37:38 Aligning with Your Target Market   40:57 Enjoying Marketing and Business Growth   45:00 Final Advice and Business Offerings   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Kika on LinkedIn: https://www.linkedin.com/in/kika-mitchell-172b37134/    Connect with Kika on Instagram: https://www.instagram.com/kikamitchellphotography/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community