In this episode of the Marketing Systems for Success podcast, host Helen discusses the importance of bringing a human touch to online businesses.   We revisits key points from her recent Coffee and Coaching Club session, a monthly marketing and networking event.   Helen emphasises the significance of personalised outreach, building relationships, and customer engagement.   She shares practical tips on enhancing social media interaction, leveraging personalised content, and drawing lessons from brick-and-mortar customer service practices.   Listen in for insights on making your marketing more authentic and effective.   00:36 Introduction to Coffee and Coaching Club   02:22 Human Approach in Online Marketing   06:30 Personalised Outreach Strategies   10:50 Enhancing Customer Experience   12:09 Conclusion and Upcoming Events   Useful Links   Sign up for the next coffee and coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Work with me: https://www.helendickmancoaching.com/work-with-me