30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
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30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom
Marketing Spark (The B2B SaaS Marketing Podcast)
35 minutes
8 months ago
The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom
CMOs are under immense pressure to deliver fast results, prove ROI, and navigate an increasingly complex marketing landscape. In this episode of Marketing Spark, Mark Evans sits down with Jenny Sagstrom, founder and CEO of B2B creative agency Skona, to discuss the evolving role of the CMO, the rising importance of brand marketing, and how marketing leaders can stay relevant in a world obsessed with data-driven results. Jenny shares insights on breaking down silos between marketing and sales, leveraging creativity to differentiate, and why bravery is a crucial skill for modern marketing leaders.
Marketing Spark (The B2B SaaS Marketing Podcast)
30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.
